Diploma in Digital Marketing

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Learn complete Digital Marketing with Kerala’s most liked Agency Based Digital Academy. Groom your Digital Marketing skills with the experts in the Digital Marketing Industry.


Duration 3 month
Introduction to Digital Marketing
  • What is marketing?
  • What is digital marketing?
  • Why are people going online?
  • Key concepts of digital marketing
  • Benefits of digital marketing
  • How digital marketing evolved
  • Who’s using digital marketing?
  • How do traditional and digital media differ?
  • What are inbound and outbound marketing?
  • Understand the future of digital marketing
  • What is the Internet and how does it work?
  • How has the internet evolved?
  • What is a search engine?
  • Types of search engine
  • How does the search engine work?
  • Why is Google the world’s best search engine?
  • Ranking factors of google
  • What are the reasons for Yahoo's failure?
  • Tools required in digital marketing
  • What is advertising?
  • What is online advertising?
  • What are AdWords?
  • What is SEO?
  • Some of the best digital marketing case studies
  • Agency Level Digital Marketing
Search Engine Optimization
  • Introduction and Understanding of SEO?
  • How does Search Engine work?
  • Basics of SEO
  • On-Page SEO vs Off-Page SEO
  • What is the main purpose of using keywords in SEO?
  • Some important SEO tools
  • What is link building and why does it matter?
  • What are backlinks?
  • What is an outbound link?
  • WDifference between do-follow and no-follow links
  • What are meta tags
  • What is an anchor text?
  • What is robots.txt?
  • What is the landing page?
  • Latest updates in Google search algorithm
  • Panda algorithm vs Penguin algorithm
  • How to remove toxic links to a site?
  • What is Sitemap?
  • How is it important?
  • What is social bookmarking?
  • What is social networking?
  • What is RSS feed?
  • What are google sitelinks?
  • What is google my business?
  • Popular SEO Blogs to follow
  • What is Alexa Ranking?
  • Why do we use content marketing for SEO?
Keyword Research and planning
  • What are Keywords?
  • Types of Keywords
  • Keyword-based on length
  • History of Keyword Research
  • Why is keyword research important?
  • LSI Keywords ● What is the keyword research process?
  • What is the keyword research process?
  • Understanding your target market
  • What is Keyword Density, and does it matter?
  • Know what your people want
  • How to use google keyword planner?
  • How to do the business analysis?
Content Writing
  • What is content writing
  • Introduction to the different types of Contents
  • How to improve writing skills?
  • How to write SEO optimized content?
  • Use of proper Tags (h1, h2, h3)
  • Attractive Title and Headings
  • Anchor Texts
  • How to count words
  • Understanding your audience
  • Write for users, not for google
  • What makes good content?
Google Search Console
  • Understanding of Google Search Console
  • Using Google Search Console to Increase Traffic
  • Crawl Stats Vs Crawl Error
  • Removing Spam Backlinks from Website
  • Index Pages in Google Search Console
Google Analytics
  • Introduction of Google Analytics
  • Data Analyzing with Google Analytics
  • Checking User Behavior
  • Tracking Traffic from Different Source
  • Using Analytics Date for Retargeting
Social Media Optimization
  • What is Social Media Optimization?
  • What is Social Media Marketing (SMM)?
  • Search Engine Optimization vs Social Media Optimization
  • List of social media
  • Importance of social media
  • How Social Media Affects SEO?
  • How to promote business through SMO
  • What is Viral Marketing
  • Social media success tracking tools?
  • What type of social media content converts best?
  • What is the responsibility of a social media manager?
  • Top social media marketing tools to consider?
  • Some common social media mistakes
Facebook Marketing
  • Facebook Insights
  • Facebook Algorithms
  • Ad Practices for Ad Content
  • Facebook Targeting Options
  • Retargeting or Facebook Exchange
  • Facebook Page Management
Twitter Marketing
  • Introduction to Twitter Marketing
  • Do’s and Don’ts of Twitter Marketing
  • Twitter Ads – Content & Targeting
  • Influencer Marketing
  • Power of Twitter and use of hashtags
  • Tools and Measurement
LinkedIn Marketing
  • Introduction to LinkedIn
  • How to Market
  • Personal marketing
  • Brand Marketing
  • LinkedIn Ads
  • LinkedIn Campaigns
Instagram Marketing
  • Creating a Business Page
  • Marketing Tools and Ads
  • Influencer Marketing on Instagram
  • Strategy How to Drive Engagement
  • Switching Accounts
  • Lead Generation through Instagram
Viral Marketing
  • Understanding About Trends
  • Searching Trends
  • Creating Content Go Viral
  • Omni Channel Approach
Quora Marketing
  • Introduction of Quora Ads
  • Type of Ads Campaigns
  • Quora Pixel Code Installation
  • How to Create Ads
  • Remarketing in Quora
YouTube Marketing
  • YouTube Channel Creation
  • Video Creation, Uploading and Optimization
  • Video Content and story line ups
  • Channel Monetization
  • How to earn like a Boss
  • Case Study
Social Media Automation
  • How to Automate Social Media
  • Tools to Automate Social Media
  • What you Can & Can’t Automate
  • Automating Social Media Reporting & Analytics
  • Find the best time to share
  • Rules of Smart Social Media Automation
Google AdSense
  • Money Making with AdSense
  • Easy Steps for AdSense
  • How to Approve AdSense Account
  • Placing Ads to Website Google AdWords Syllabus
  • What are AdWords?
  • Ads Placement
  • How to get approval for AdWords?
  • How to get Ads on your Blog/YouTube
  • Content and traffic strategy
  • Guidelines and requirements

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