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PG / Advanced Diploma in AI-Integrated Strategic Digital Marketing & Graphic Designing
About the Course
PG / Advanced Diploma in
AI-Integrated Strategic Digital Marketing & Graphic Designing
This PG advanced diploma in digital marketing is a 1-year offline program at Techoriz Digital Academy — Kerala's first ISO Certified, agency-based digital marketing institute. You don't just learn theory here. You work on live brand campaigns, manage real ad budgets, design professional creatives, and graduate with a portfolio that employers across Kerala and India recognise.
The PG advanced diploma covers everything from SEO, Google Ads, Meta Ads, WordPress, and Graphic Designing — all the way to AI Marketing Tools, Shopify, E-commerce, Performance Marketing, and Freelancing. The final 2 months are a structured internship inside Techoriz's working agency.
Duration
Placement Record
Modules Covered
Locations
Design Tools
Placement Assistance
Who Can Join
Same Course. Two Certifications.
One for Every Achiever.
Both paths in this PG advanced diploma in digital marketing lead to the same career opportunities.
PG Diploma
Post Graduate Diploma
in AI-Integrated Digital Marketing
Designed for graduates who want a postgraduate-level qualification in digital marketing and graphic designing, fully integrated with modern AI tools and strategy.
- ✓Any Bachelor's Degree (BA, BCom, BSc, BBA, BCA, BTech, etc.)
- ✓MBA, MCA, or any Postgraduate Degree
- ✓Working professionals looking to upskill
- ✓Business owners who want to market their brand
Certification: PG Diploma — recognized at postgraduate level
Advanced Diploma
Advanced Diploma
in AI-Integrated Digital Marketing
Designed for Plus Two graduates and above who want to enter the digital marketing industry with a strong, career-ready professional qualification.
- ✓Class 12 / Plus Two pass (any stream — Arts, Science, Commerce)
- ✓Students awaiting degree results
- ✓Diploma holders from any field
- ✓Anyone 18 years and above with Plus Two qualification
Certification: Advanced Diploma — industry-recognized professional certificate
No prior experience in marketing, design, or technology required. Everything is taught from scratch. Classes in English & Malayalam.
Program Structure
Your 12-Month Journey Through the
PG Advanced Diploma in Digital Marketing
This PG advanced diploma in digital marketing is structured to move you from fundamentals to professional-level execution — and into a job before you graduate.
Part 1
Months 1–3
Foundations & Content
Fundamentals
Video Editing
Content Creation
Social Media Marketing (SMM)
Client Pitching
Part 2
Months 4–6
Web & SEO
Website Development
SEO
Communicative English
Part 3
Months 6–9
E-Commerce & Design
AI for Marketers
Shopify
Amazon
Dropshipping
Graphic Design
Part 4
Month 10
Performance Marketing
SEM
Performance Marketing
Excel & Soft Skills
Part 5
Months 11–12
Agency Internship
Work inside Techoriz agency on live client campaigns — real briefs, real results, and a portfolio that gets you hired.
Full Curriculum
What You'll Learn Module by Module
Module 01
Fundamentals of Digital Marketing
Start your PG advanced diploma in digital marketing by learning how all channels connect — SEO, social, email, and paid ads — and how to think like a strategist. Covers the marketing funnel, buyer personas, customer journey mapping, and goal setting.
Module 02
Social Media Marketing
Build content strategies, grow pages organically, and run full Meta Ads campaigns on real brand accounts with live budgets.
Module 03
WordPress Website Development
Build professional, SEO-ready websites and landing pages from scratch. No coding skills needed at all.
Module 04
SEO — Search Engine Optimisation
Complete SEO from keyword research to technical optimisation and local SEO strategies for Kerala and India businesses.
Module 05
Google Ads & Paid Search
From your first campaign to advanced ROAS optimisation — drive real leads and maximise return on ad spend.
Module 06
Analytics & Data Tracking
Set up, read, and act on data from Google Analytics 4, Search Console, Tag Manager, and Microsoft Clarity.
Module 07
Graphic Designing for Digital Marketing
Professional visual content using Photoshop, Illustrator, Figma, and Canva — brand identity, ad creatives, UI design.
Module 08
Email Marketing & YouTube
Automated email campaigns, list building, and YouTube channel growth strategy with Video SEO and YouTube Ads.
Module 09
AI & Automation
Use AI tools to write content, create ads, generate images, automate workflows, and build marketing strategies 10x faster.
Module 10
E-Commerce Marketing & Shopify
Build and market Shopify stores, manage product catalogues, and run sales-focused campaigns for e-commerce businesses.
Advanced Syllabus
Specialist Topics That
Set You Apart
This PG advanced diploma in digital marketing goes beyond what basic courses teach — covering specialist topics that get you into senior roles and higher-paying jobs.
Email Marketing Automation
Design campaigns, build drip sequences, A/B test subject lines, and automate your entire email marketing workflow.
Performance Marketing
ROAS optimisation, CPA reduction, conversion rate optimisation, and data-driven scaling across multiple ad platforms.
Omnichannel Marketing Strategy
Connect all digital touchpoints — social, email, search, and display — into one unified brand strategy that drives real results.
Moment Marketing
Capitalise on trending topics, cultural moments, and viral conversations to create timely, high-impact brand campaigns.
GEO — Generative Engine Optimisation
Optimise content for AI-powered search (ChatGPT, Google AI Mode) — the next frontier in SEO that most marketers don't know yet.
Content Strategy & Copywriting
Write for social media, ad copy, landing pages, and blogs — with persuasion frameworks, brand voice, and SEO content principles.
Freelancing & Agency Business Skills
How to pitch clients, price your services, manage projects, write proposals, and build a profitable freelance business from day one.
Video Editing for Social Media
Edit Reels, YouTube Shorts, and ad videos using CapCut, Premiere Pro basics, and AI video tools for marketers.
Bonus Skills
Add-On Courses
Included With Your Program
Every student enrolled in this PG advanced diploma in digital marketing gets these add-on courses at no extra cost.
Free Add-On
AI for Marketers — AI Workshop
Hands-on workshop covering ChatGPT, Gemini, Midjourney, Canva AI, and 10+ marketing AI tools. Learn how to use AI to 10x your output as a digital marketer.
Free Add-On
Shopify Mastery: Practical E-Commerce & Dropshipping
Build a fully functional Shopify store, set up dropshipping, add products, connect payment gateways, and run your first e-commerce ads.
Free Add-On
Amazon Seller Central & Marketplace
Learn to sell on Amazon India — product listing optimisation, keyword research for Amazon, pricing strategy, and Amazon Sponsored Ads basics.
Free Add-On
Spoken English & Communicative English
Improve your spoken and written English for professional environments — client presentations, emails, meetings, and video calls.
Free Add-On
Soft Skills Training & Mind Mastery
Leadership, time management, communication, confidence building, and the mental mindset frameworks that successful professionals use every day.
Free Add-On
Microsoft Excel for Marketers
Data analysis, reporting dashboards, campaign tracking sheets, and Excel skills every digital marketer needs for client reporting and strategy.
Career Outcomes
11 High-Demand Job Profiles
You're Ready For
Graduates of this PG advanced diploma in digital marketing are qualified for a wide range of in-demand digital roles.
Video Editor
Content Creator
Social Media Marketer
Marketing Strategist
WordPress Developer
SEO Expert
AI Marketing Strategist
E-Commerce Developer
E-Commerce Marketer
Graphic Designer
Performance Marketer
Internship
2-Month Agency Internship
Built Into the Program
The final 2 months of this PG advanced diploma in digital marketing are a full structured internship inside Techoriz's working agency — so you enter the job market with real professional experience on your CV.
Months of structured agency internship
Months 11 & 12 of your program
Real Agency Environment
Work alongside the Techoriz team on live client campaigns.
Professional Portfolio
Graduate with real work — campaigns, creatives, websites, and analytics reports.
Interview-Ready from Day One
Professional experience before your first job interview.
Frequently Asked Questions
The PG advanced diploma in digital marketing at Techoriz is a 1-year agency-based program covering SEO, Google Ads, Meta Ads, Graphic Designing, AI tools, E-commerce, and more — with a 2-month internship built into the final stage of the program.
Anyone who has completed Plus Two or above is eligible. This includes graduates, postgraduates, working professionals, and business owners. There is no upper age limit.
The course content is identical. The difference is the certification — graduates who hold a bachelor's degree or above receive the PG Diploma, while Plus Two graduates and diploma holders receive the Advanced Diploma. Both certifications lead to the same career opportunities.
Yes. Every student gets 100% placement assistance — resume building, LinkedIn profile setup, interview preparation, and direct connections with hiring agencies and brands. Techoriz has a 95% placement record.
Graduates are qualified for roles including Social Media Manager, SEO Specialist, Performance Marketer, Graphic Designer, Content Strategist, AI Marketing Strategist, E-Commerce Marketer, and WordPress Developer.
Classroom batches run in Calicut and Kannur. Online and hybrid batches are open to students from anywhere in India.
You receive either a PG Diploma or Advanced Diploma in AI-Integrated Digital Marketing, along with globally recognised certifications from Google, Meta, and other platforms covered during the course.
Yes. Techoriz Digital Academy is ISO Certified and aligned with the Ministry of Skill Development & Entrepreneurship (MSDE), Government of India.